I've done many an author event in my day, various festivals or community nights where markets or bookstores feature a group of authors for an afternoon, an evening, a couple hours here or there. These events see the authors setting up tables with flyers, bookmarks, and, of course, books to sell. I immediately loved them when I started 10 years ago, because they made me feel so official. Like a real author. Over time they got harder, mostly because I started to learn how difficult it is to sell books. Picture readers perusing a parking lot full of author tables, where they mull over everything from poetry to mystery to romance to self-help to literary novel to historical non-fiction to delightful everyman memoir. With such selection (and with every reader coming into such events with his or her own specific genre preferences), I can tell you that the odds of these readers selecting YOUR book to purchase are low. So I got used to ending these events having sold almost no books. (In some cases, selling actually no books.) In short, it started to feel discouraging.