The Jewelry Effect
It doesn't have a great effect on book sales, I can tell you that. In fact, full disclosure, it's a bit discouraging how much more difficult it is to sell Jeweled than Schooled. Especially when very close to all people who I've heard from who have read both say they actually like Jeweled better. (Even the San Francisco Review liked it better. See this post: The 5-star Book Review) But out in the world, to the general public, convincing them to read a book that looks every bit like it will be entirely about jewelry is not easy. Even trying to describe Jeweled has me fumbling over my words. You just can't sum it up as concisely (or as universally relatably) as a book about school. Let's try it, shall we?
It's my life in jewelry.
It's life from the eyes of a jewelry lover.
It's a look at the jewelry industry through the eyes of a jewelry lover.
It's a look at life, love, and family through a series of stories and reflections about jewelry and the impact it has on all of us.
It's a series of stories about jewelry and the effect it has on life, love, and family.
The life, love, and family is sort of what gets lost here when I find myself explaining to people what Jeweled is about. Remember, that's what one of my early readers called me up about as soon as he'd finished reading...that the back of the book did nothing to capture the true sentiment of the book, which is actually about life and love.
Still, I like Jeweled better. If for no other reason than it is much more unique to me and my life and passion. I mean, how often do you meet a girl who throws jewelry-themed parties where the guests are forced to play matching games involving diamond cuts? (And how often does said girl become secretly appalled when all of the guests positively *suck* at this game? I mean, what self-respecting adult woman doesn't know that April's birthstone is the diamond? Or that the skinny, football-shaped cut is called a marquise?) Next time, they should read up beforehand. I know just the book.