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OCT
17

ArtNight Pasadena

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For those waiting on the results of my candy experiment, having a big bowl of chocolate at my table did draw in a record number of visitors. Indeed many other authors at last weekend's Pasadena ArtNight commented to me on how popular my candy was. Not that it really sold me any more books. People just wanted some candy. Jerks.

It was a great event though, the ArtNight. And hats off to Pasadena for arranging such a complete and hassle-free experience. I found myself wishing I could ride the free shuttles around town to the different buildings housing various artists and musicians for the evening. What a great way for a city to see and experience a wide mix of genres and talents. And such a great reminder, for those of us at the library, of just how many people out there write books. Of course, it's also a reminder of how there really is something out there for everyone...and about a billion things not for everyone, which is why indie book selling is and always will be so challenging. There's a relatively (read: extremely) small number of people out there who are interested in reading your books. As opposed to all the other books they could be reading/buying. But I suppose that's what makes the world go round. And keeps the traffic at a book fair moving. As for that traffic, however, there might have been more of it had the library's $1 books room not been right next to the author area. Made our prices a tough sell...even with candy.

 

SEP
23

Choose my Table

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I'm getting ready for an author fair next week. I love author fairs. Book events of any kind, really. It's nice to be reminded you're an author, especially when just a lowly one like me. Because sometimes I forget. Sometimes I feel discouraged and wonder why I do it. But an author event can bring me back to myself...my writerly self.

The question at any author fair is, of course, how to get people to buy your books. Selling books is hard. People can't just look at a book like they can jewelry or artwork and know they will like it. And people aren't as free with their money as they used to be. An author fair attendee peruses everything and oftentimes buys only one book. One book. So how do you make sure yours is the book they buy? Just make sure yours is the most interesting book. Right? Possibly out of your control, but even if it weren't, before a person can even think your book is interesting, you've got to get them to approach your table. And there are *a lot* of tables at an author fair. Most of the time all lined up in a row or arranged in some other closely-spaced configuration.

I don't know what the magic formula is--something tells me it probably involves a low-cut top, a celebrity guest, and an expensive giveaway--but I may try out a few new things at next week's fair. (Much to my sister's disappointment, I will not, as she suggested, be hiring friends to hang around my table and act very interested, thus creating the illusion of mass intrigue and popularity. But that's really only because I can't afford it. And also because I don't have many friends yet...new in town, remember?) In any case, if you find yourself in Pasadena next weekend, I hope you'll choose my table. There will be candy. Which, come to think of it, is probably almost as good as a low-cut top.

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