follow tali on ...

the everyman memoirs

The official blog of author Tali Nay.
OCT
23

Subtlety

They do though.

This was part of my display at Friday night's ArtNight Pasadena, an event I've now attended for the second straight year. Part of me wonders why I went back. Not that it isn't a GREAT event, but it's just such a big event. And all the authors get stuffed into various nooks and crannies in the castle-like (charming yet simultaneously stinky) library. Even for the few people who manage to find you in the back corner of this dimly-lit building, most of them aren't really prepared to pay for something inside a library. Not that they couldn't. But that, on principle, they believe libraries should exclusively provide free stuff.

I do kind of get it. An event inside a bookstore will sell exponentially more books.

Not that it was a total loss. I met some great authors, sold a few books, and the best moment was when a woman saw the cover of Jeweled and loudly exclaimed, "I've read that!" She proceeded to ooze to the woman who was with her about what a fascinating and well-done book it is, and you'd think this other woman would have bought a copy. Indeed, before I got into this whole book thing, I was sure all I needed was a small core group of people who read and liked my books, and that The Snowball Effect would take care of the rest. That your book sales largely stop with this core group of people who read and like your books has been one of the most surprising lessons of bookselling.

"I may be back," the woman's friend said after looking at the front and back of Jeweled, an obligatory response to her companion's glowing endorsement.

She never came back, but then again, I knew she wouldn't.

No matter.

I'll continue to do these events because, in spite of everything, I enjoy them. And because you never know who'll come by, like you, read your stuff, and start the snowball that will eventually lead to your big break. Or at least lead to someone loudly exclaiming in front of a room full of book lovers that yours is particularly fine.

AUG
24

Bob's Beach Books

This store hosts a Northwest authors fair each summer, and for years I've been trying to get in. Nevermind that I no longer live in the Northwest. Nevermind that I spend much more getting to author fairs than I make in book sales from them. That's not really the point. The point is me, feeling like an author, introducing my books to people and seeing their faces when they smile that "I want to read this" smile.

It happens less than you think it does. People wanting to read your books. Even when you think your book is one of the best (or at least most normal) options at the whole fair. People will still pass you over for the stapled books of poetry or quilting murder mysteries or cult vampire thrillers. People will ALMOST ALWAYS pass you over for these things. For anything. For anything else you can possibly imagine. Very rarely is your book actually going to be what someone wants to read when given a whole slew of varying options. On one hand, it's comforting, isn't it? That it takes all kinds? And while I used to be discouraged when only a handful of people at an author fair would choose to buy one of my books, I've learned to appreciate it when it happens, knowing this is the kind of person who would probably be a literary kindred spirit of mine. I mean, anyone who listens to my spiel about a jewelry memoir that celebrates the role it plays in our lives, loves, and families and then agrees to buy a copy is certainly the definition of kindred spirit. (Sidenote: this was the first event EVER where I sold more Jeweled than Schooled.)

A word about Bob's Beach Books, because I can definitely see why so many authors want to return to this event. It's remarkably well-run, mostly due to the efforts of the store manager, and, now that I've visited, it's exactly the kind of small-town independent bookstore that I would frequent if I lived there. Here's hoping I get in again next year. Because coastal air up north is so refreshing. And because Oregon has no shortage of kindred spirits. Even if so many of them do prefer quilting murder mysteries and cult vampire thrillers.

OCT
17

ArtNight Pasadena

b2ap3_thumbnail_pasadena.jpg

For those waiting on the results of my candy experiment, having a big bowl of chocolate at my table did draw in a record number of visitors. Indeed many other authors at last weekend's Pasadena ArtNight commented to me on how popular my candy was. Not that it really sold me any more books. People just wanted some candy. Jerks.

It was a great event though, the ArtNight. And hats off to Pasadena for arranging such a complete and hassle-free experience. I found myself wishing I could ride the free shuttles around town to the different buildings housing various artists and musicians for the evening. What a great way for a city to see and experience a wide mix of genres and talents. And such a great reminder, for those of us at the library, of just how many people out there write books. Of course, it's also a reminder of how there really is something out there for everyone...and about a billion things not for everyone, which is why indie book selling is and always will be so challenging. There's a relatively (read: extremely) small number of people out there who are interested in reading your books. As opposed to all the other books they could be reading/buying. But I suppose that's what makes the world go round. And keeps the traffic at a book fair moving. As for that traffic, however, there might have been more of it had the library's $1 books room not been right next to the author area. Made our prices a tough sell...even with candy.

 

SEP
23

Choose my Table

b2ap3_thumbnail_beehive4c.JPG

I'm getting ready for an author fair next week. I love author fairs. Book events of any kind, really. It's nice to be reminded you're an author, especially when just a lowly one like me. Because sometimes I forget. Sometimes I feel discouraged and wonder why I do it. But an author event can bring me back to myself...my writerly self.

The question at any author fair is, of course, how to get people to buy your books. Selling books is hard. People can't just look at a book like they can jewelry or artwork and know they will like it. And people aren't as free with their money as they used to be. An author fair attendee peruses everything and oftentimes buys only one book. One book. So how do you make sure yours is the book they buy? Just make sure yours is the most interesting book. Right? Possibly out of your control, but even if it weren't, before a person can even think your book is interesting, you've got to get them to approach your table. And there are *a lot* of tables at an author fair. Most of the time all lined up in a row or arranged in some other closely-spaced configuration.

I don't know what the magic formula is--something tells me it probably involves a low-cut top, a celebrity guest, and an expensive giveaway--but I may try out a few new things at next week's fair. (Much to my sister's disappointment, I will not, as she suggested, be hiring friends to hang around my table and act very interested, thus creating the illusion of mass intrigue and popularity. But that's really only because I can't afford it. And also because I don't have many friends yet...new in town, remember?) In any case, if you find yourself in Pasadena next weekend, I hope you'll choose my table. There will be candy. Which, come to think of it, is probably almost as good as a low-cut top.

JUL
07

Definition: Fortuitous

b2ap3_thumbnail_authoralley.jpg

Not sure there's any other word to describe being at an author fair selling your new book about jewelry and having the author to your right be--get this--a jeweler. I'll say that again. He was a freaking jeweler! Like metals and gems and his own studio and stuff. It made the already beautiful day that much more delightful, and I kept looking around at all the other people I could have been seated next to (we did not pick our own arrangement) knowing none would have made for as enjoyable an afternoon as the one I had.

Not that Loganberry Books could have known (or are they just that good?), but I thank them. Not just for my seat placement, but also for putting on such a wonderful event on Saturday. From the cucumber sandwiches to the sunscreen, surely no group of authors could have felt more cared for. (Unless they'd given us all diamonds.)

JUL
03

You Are Invited

b2ap3_thumbnail_loganberry_20140608-172441_1.jpg

I promised I'd remind you again, so here it is. You are officially invited, Cleveland. 

Author Alley (as part of the fabulous Larchmere Fest)

July 5, 12-4pm (this Saturday!!)

Loganberry Books (13015 Larchmere Blvd., Shaker Heights)

If you are a reader, you really ought to be there. You'll have the chance to learn about all kinds of books written by local authors, and after perusing all the options and meeting many delightful people, you can pick your favorites to buy and go home with a couple of new reads for that upcoming summer vacation. Those favorites might not be (read: will probably not be) my books, but they're someone's, and all the indie author goodness warms my heart.

So come on down. The weather's fine. 

See you on Larchmere.

JUN
08

Countdown to Author Alley

b2ap3_thumbnail_loganberry_20140608-172441_1.jpg

Summer festivals that involve book events are just about my favorite thing as an author. It gets you out in the community, you get to spend time with other local authors, and the festival environment means there's lots of traffic. And I give a lot of kudos to bookstores who have made such events into annual staples. Loganberry Books is one of these stores. Their annual Author Alley is still a few weeks away (As part of the Larchmere Festival on July 5th), but I'm so looking forward to it. And I'm so going to remind you all about it again.

PS, Loganberry has a cat. Bonus.

OCT
06

Mayfield Library

b2ap3_thumbnail_mayfield.jpg

This is just to say that I so enjoyed participating in the Mayfield Library's author fair yesterday. I was so impressed by the turnout...most people who stopped by my booth mentioned they had a hard time finding parking. I'm also impressed by how many local authors there are in the area. I've done numerous events and met several of them, but never have I seen so many under one roof. It's nice to be among people who are all going through variations of the same process...and in most cases the same struggle of anonymity in a business where it's tough to be completely unknown.

I was also grateful for the friends and colleagues who braved the rainy afternoon (and the crowded parking lot) to stop by and see me, buy a book, or get their copy signed. It always means so much to feel supported.

And I have a soft spot for selling books to people I don't know when in these fair/event circumstances...it's always flattering when they pick my book to buy, because I know it has nothing to do with them knowing me already. It's like when the flight attendant or pilot announces over the intercom upon landing that they realize people have a choice of airlines, and that they're consequently grateful for our business. I feel that way about people who buy my book. Happy, and so, so appreciative.

latest tweets

TaliNayBooks Well, I guess now I don't have to be the only #SoCal girl rooting for the #indians in the #WorldSeries. #SilverLining #dodgerterritory
TaliNayBooks Because what's better than 3 days of art, food, ideas and music? Besides maybe stretchy pants. #LifeIsBeautifulFest https://t.co/6aviUYGA4Y
TaliNayBooks I'm sure they'll reach out for the "Authors You've Never Heard Of" edition. #authors #style #joandidion https://t.co/gQE9hPO7r3